The iPhone 12 is dominating the 5G market, despite Apple’s delayed entry
When the first 5G phones launched in the first half of 2019, iPhone 11 rumors were already saying that Apple wouldn’t release a 5G phone along with everyone else. Apple had taken its time deploying 3G and 4G iPhones before, so there was already speculation that the first 5G iPhone would be late to the market. Apple’s main rivals launched several 5G devices in 2019 and 2020 until Apple finally introduced its first 5G iPhones in October.
Apple equipped all four iPhone 12 models with 5G chips, and the iPhone 12 series sold better than anything else available from the competition. The latest report to highlight the strong iPhone 12 sales focuses specifically on 5G devices, a market that Apple dominated since the first iPhone 12 models hit stores in late October 2020.
Strategy Analytics released a new research note that reveals Apple sold 52.2 million iPhone 12 units during the fourth quarter of the year, outperforming every other smartphone vendor that had already launched 5G-ready devices. That’s nearly 41% of the 5G market during a three-month period. Apple only had about two months of iPhone 12 sales in the December 2020 quarter.
This figure seems to dispel the notion that Android vendors that adopted 5G early had a massive advantage over Apple and that Apple had to bring 5G support to its iPhones to compete. The 4G-only iPhone 11 outsold its competitors in 2020, even though most of them featured 5G connectivity.
Strategy Analytics expects global 5G smartphone shipments to reach 624 million during 2021, up significantly from 269 million in 2020. Apple’s 52.2 million 5G iPhone sales during 2020 allowed it to capture nearly 20% of all 5G phones sold last year, despite announcing the iPhone 12 only in mid-October.
