Twitch Could be Changing its Partner Program Very Soon
Twitch Partner Program is a way for creators that stream regularly and have a big enough fan base on the platform, to gain some special benefits from Twitch. These benefits include subscriptions, bits, and ad revenue from advertisements played during their streams. Additionally, creators will also receive some special features that can be used to customise their channel even more.
According to the latest report by Bloomberg, it seems like this Twitch Partner Program is undergoing a revamp. The revamp is being done as Twitch has been regularly criticised about how it deals with the platform’s biggest contributors and the changes will bring some sort of justice to the monetisation system on the platform.
In the planned changes, advertisement revenue split is scheduled to become fairer, from 70% it has dropped down to 50%, but at the same time the platform has provided the creators with incentives for posting more advertisements, which does not come as good news for the viewers. The platform will also be releasing a new tiers system for the Partner Program and will be getting rid of any sort of exclusivity.
Twitch will be implementing these changes as soon as this summer possibly. This move comes after repeated criticism and top talent leaving the platform due to their monetisation system. The revamp will help the platform to make considerable profits along with getting rid of the risk of their top talent leaving the platform due to unfair pay.
Bloomberg: Twitch is considering changes to its partner program
Currently discussed ideas (not finalized):
– incentives for more ads
– new rev split (70% -> 50%)
– new tiers system
– no more exclusivity
– changes could be implemented this summer
— Nibel (@Nibellion) April 27, 2022
The only issue that people have been finding with these new changes is that creators will be receiving incentives to play more ads, which comes as unfortunate news to many viewers as the platform being plagued with an excess of advertisements will be a disappointing turn of events. It also seems like this move will drive more of the user base towards their subscription service, Twitch Turbo, which completely eliminates the advertisements from the platform and adds some extra features for the user.
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