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V1 Group Limited has announced that Crazy Sports reached strategic cooperation on January 20 with Lakala (Beijing) E-Billing Technology & Service Co., Ltd. (hereinafter referred to as “E-Billing”).

In the next three years, E-Billing will become a cooperation partner of the “smart sports lottery sales business.” Crazy Sports will provide sports lottery sales and technical services to retailers in E-Billing’s cooperative network.

E-Billing is a subsidiary of Lakala Group, which is principally engaged in information integration. It is a pioneer player in the award points industry in China. It has huge resources of renowned brick-and-mortar branded retailers.

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This strategic cooperation not only accelerates landing of Crazy Sports’ new lottery retail business on brick-and-mortar retail points of sales, but also provides more convenient and intelligent lottery purchase services for the large lottery user base in China. At the same time, this strategic cooperation caters to the new trend of cross-industry integration between the lottery industry and related industries. By encouraging the “+lottery” and “lottery+” integration, the lottery market will see industry value being enhanced, and lotteries will become more popular and convenient to access in the communities.

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