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V1 Group Limited has announced that Crazy Sports reached strategic cooperation on January 20 with Lakala (Beijing) E-Billing Technology & Service Co., Ltd. (hereinafter referred to as “E-Billing”).
In the next three years, E-Billing will become a cooperation partner of the “smart sports lottery sales business.” Crazy Sports will provide sports lottery sales and technical services to retailers in E-Billing’s cooperative network.
E-Billing is a subsidiary of Lakala Group, which is principally engaged in information integration. It is a pioneer player in the award points industry in China. It has huge resources of renowned brick-and-mortar branded retailers.
