Wearables rise to 125 million shipments in Q3, India’s BoAt makes it to top 5: IDC
December 3, 2020 2:10:09 pm
BoAt managed to make it among the list of top five wearable vendors globally. (Image source: Nandagopal Rajan/Indian Express)
The global wearable shipments rose to 125 million devices, which was a 35 percent jump in the third quarter of 2020, according to research firm International Data Corporation (IDC). This was also the first time that an Indian company, BoAt made it to the top five in the list of wearable vendors. BoAt primarily focuses on audio devices.
IDC notes that this surge in sales of wearable devices was “driven by seasonality, new product launches, and the global pandemic.” Keep in mind that IDC’s report includes smartwatches, wristbands, audio wearables in its calculations. The quarter also saw the launch of new products from Apple, Samsung, etc and consumers also increased spending on electronics, given other activities such as travel, dining out, took a hit.
“Many countries began easing restrictions and opening up their economies during the third quarter, which helped bolster outdoor activity as well as demand for wearable. Meanwhile, a broader range of price points from numerous vendors meant that there was something for everyone,” Jitesh Ubrani, research manager for IDC Mobile Device Trackers said in a press statement.
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“The double-digit growth not only indicates strong demand, but also suggests that many people got a wearable device for the first time in both emerging and developed markets. Consider what this means: a larger installed base of wearable device users going forward and a larger opportunity for device replacements in the years to come. And, as some wearers own multiple devices – like earwear and wristwear – the wearables market will enjoy sustained demand,” Ramon T Llamas, research director, Mobile Devices and AR/VR said.
