Why Apple does not want you to use third-party app stores on your iPhone

Apple Inc. is raising fears about letting users install applications outside the company’s App Store, an issue being targeted by lawmakers and regulators that also played a prominent role in its recent trial against Epic Games Inc.
The company said Wednesday on its website that requiring apps to be downloaded from the App Store protects consumers against scams, keeps their privacy secure and provides developers payment for their work. All those benefits could disappear if apps can be downloaded from third-party app stores with lesser protections or users get an app from a website or PC and “sideload” it onto the phone.
The timing of Apple’s push back isn’t coincidental. The U.S. House Judiciary Committee Wednesday is scheduled to discuss six proposed antitrust bills, including one sponsored by Rhode Island Democrat Representative David Cicilline, a Democrat from Rhode Island and chairman of the antitrust subcommittee that, if passed into law, could call for Apple to open up to third-party app stores and provide all of its iPhone technologies to third-party software makers.
“It shall be unlawful for a person operating a covered platform, in or affecting commerce, to restrict or impede the capacity of a business user to access or interoperate with the same platform, operating system, hardware and software features that are available to the covered platform operator’s own products, services, or lines of business,” according to an early copy of the bill.
Last year, the European Union published a draft of its Digital Markets Act, which could also force Apple to allow third-party app stores. The push by lawmakers and regulators comes weeks after iPhone maker’s trial with Epic in which the maker of Fortnite asked a court to force Apple to allow third-party download stores.
Mobile applications are a $142 billion market with the App Store, by some estimates, taking in more than $20 billion a year for Apple with a profit margin north of 75%.
“Allowing sideloading would degrade the security of the iOS platform and expose users to serious security risks not only on third-party app stores, but also on the App Store,” the Cupertino, California-based technology giant said on its website. “Because of the large size of the iPhone user base and the sensitive data stored on their phones — photos, location data, health and financial information — allowing sideloading would spur a flood of new investment into attacks on the platform.”
The company said sideloading and downloads from third-party app stores would wipe out years of privacy features baked into Apple’s mobile operating system and make it more like Google’s Android system, creating fewer smartphone alternatives for consumers. The company said sideloading would “blunt the growth of the app economy, harming both users and developers” as consumers worried about privacy are likely to download fewer apps.
“Allowing sideloading would spur a flood of new investment into attacks on iPhone, incentivizing malicious actors to develop tools and expertise to attack iPhone device security at an unprecedented scale,” the company added.


