World Cup sponsor Budweiser mocks last-minute Qatar beer ban
World Cup sponsor Budweiser have reacted comically to the eleventh-hour news that Qatari officials have banned alcohol inside and around all eight of their stadiums for the tournament. The American-style pale lager company tweeted from their official Twitter account: “Well this is awkward,” just moments after the ban was confirmed just days out from the World Cup’s opening match on Sunday when the hosts take on Ecuador in Group A.
The sale of alcohol is strictly controlled in Qatar, who had to relax their relegations to allow FIFA’s sponsor Budweiser to sell beer outside stadiums and in fan zones.
However, following a drastic U-turn, alcohol is now prohibited outside World Cup venues meaning fans will not be able to buy the beer – despite the extortionate pricing.
FIFA have now released the following statement: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters.
There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums.
Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.
The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022™️.”
Usually, alcohol is strictly prohibited in Qatar unless it is consumed in a hotel bar or restaurant – away from the street.
Fans will still be able to drink beer inside the allocated fan zones after 6:30pm.
Drunk supporters will even be sent to specialist zones to sober up should they be deemed to be intoxicated.
In recent days, videos have emerged on social media of Budweiser tents in Doha behind wheeled away from sites in the midst of the final frantic preparations for the tournament.
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