Aldi, Co-op and Sainsbury’s to introduce major change to sandwiches range
British supermarkets are doing their part to be more environmentally aware by reducing the amount of single-use plastic used in their products. In turn, this will decrease plastic pollution on both a national and global scale.
The research showed that some customers struggle to separate a sandwich’s outer packaging from the plastic film in order to recycle it.
With the new packaging, shoppers will be able to put the whole skillet in the recycling bin without worrying about non-recyclable parts.
According to Greencore, around 600 million pre-packed sandwiches are consumed every year in the UK.
This means that millions of pieces of non-recyclable plastic get thrown away annually.
Co-op is another supermarket hoping to roll out the new packaging to stores in September.
The company’s director of delicious food, Breige Donaghy, said: “We’re looking forward to seeing the new packaging on shelves this autumn and are confident it will resonate with our members and customers.”
Sainsbury’s is also doing its bit to be more environmentally friendly and has plans to halve all plastic packaging by 2025.
Claire Hughes, the supermarket’s director of product, packaging, and innovation, said: “Our customers want tasty, great quality food they can enjoy on the go, which is also better for the planet.
“We are pleased to be trialling this innovative new sandwich packaging with Greencore and helping our customers reduce plastic when they shop with us.”
Greencore Head of Sustainability, Andy Wright, also commented on the move. He said: “Consumers are increasingly aware not just of the importance of their own health but also of the impact their food has on the health of the planet.
“Developing a fully recyclable sandwich skillet is one of the key ways we can reduce waste and help our customers do their bit to protect the environment.”
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