Meghan has found a way to ‘gain control over her public image’
Meghan Markle, the Duchess of Sussex will use her revamped blog The Tig to “gain control over her public image” after speaking out about struggling with the press and the media. A brand expert who has worked with Britney Spears has said Meghan’s new project could “thrive”.
It’s believed the wife of Prince Harry and mother-of-two is planning to relaunch her blog The Tig. The former actress ran the blog for two years while working on the cable drama Suits, but she shut the platform down when her relationship with Prince Harry became serious.
Working members of the Royal Family, who take tax money from the British public, are unable to run commercial enterprises such as The Tig, which made Meghan $80K a year before it was brought to an end.
But it’s thought the brand will be revived thanks to new details filed with the US Trademark and Patent Office, which say The Tig 2.0 will focus on “food, travel, fashion, the arts, design, conscious living, and wellness.”
A PR expert has told Express this venture will offer the Duchess a chance to have greater control over her public image.
Jordan James, founder of Unlockd PR told Express: “Ultimately, if done right – meaning every action is done with careful forethought and consideration – I believe there’s every chance for Meghan Markle’s beloved lifestyle publication ‘The Tig’ to not only make headlines (for the right reasons) but thrive once more too, hopefully going some way to help her gain control over her public image.”
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Meghan has previously spoken out about her struggle to take control of her image. She detailed her issues with the way the Royal Family traditionally shared images and information with the press, the Royal Rota.
She said: “There’s literally a structure by which if you want to release photos of your child, as a member of the family, you first have to give them to the Royal Rota.”
She went on, during the interview with The Cut: “Why would I give the very people that are calling my children the N-word a photo of my child before I can share it with the people that love my child? You tell me how that makes sense and then I’ll play that game.”
The Duchess and Prince Harry have blamed the British media for their move away from the Royal Family, hoping a lack of “public interest” in them after they stopped taking taxpayer money would stop the press from covering them.
Meghan impressed the importance of “telling her own story” in the Netflix documentary Harry & Meghan. James believes The Tig 2.0 will give the Duchess a chance to reclaim control of her image.
The branding expert gave his advice to the Duchess when it comes to how she ought to approach the rebrand. He suggested Meghan engaged with fans directly and focuses on creating quality content.
James, who has worked with over 3,000 brands in the UK and the US including Britney Spears, said: “If Meghan truly wants to relaunch The Tig, I recommend that she start by engaging directly with fans through social media channels such as Twitter or Instagram.”
Meghan should be “using these platforms to show appreciation for their loyalty throughout her journey thus far as well as gauging how welcome the idea of a relaunch would be.”
He went on: “What I think would really help marketing-wise would be if Meghan focused more heavily on content creation rather than promotion.
“This means creating meaningful and interesting stories which will draw readership without having them feel like they are being ‘sold’ something – something that Meghan should be very wary of given the sentiment among some that she and Prince Harry are deliberately courting the media and ‘selling their story’.”
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