Amazon reveals top 10 most desirable toys this Christmas – including Polly Pocket

And for that nostalgic hit, there is the LEGO Luigi Starter Course – an interactive and building game – and Pictionary Air Harry Potter.

The Polly Pocket Rainbow Funland Theme Park, L.O.L Surprise! Movie Making Studio, and Linkimals Dance n Groove Penguin add to the list.

Matthew Redfearn, toys category manager for Amazon said: “It is always an exciting time of year when we release the top 10 toys and we hope this Christmas, unlike the last, that more families will reunite to celebrate with one another.

“As we look forward to spending more time with loved ones, we at Amazon are doing everything we can to spread a little festive cheer.”

Other toys to feature in the top 10 include a Spidey and his Amazing Friends playset, and a Little Live Pets Gotta Go Turtle.

A Batman 36-inch transforming playset, Balloon Dino, and Paw Patroller 2.0 complete the top 10.

Following the release of the top 10 most wanted toys, Amazon has created a “Trending Machine”, where for one day only, people can pick up a top item at Observation Point on Southbank, before moving on to other cities.

Passers-by will be able to walk away with one of this year’s must-have Christmas toys for free, on a first-come first-served basis.

It will also be taken to local hospitals to share some early festive cheer with children.

Matthew Redfearn added: “The Trending Machine has been brought to life with the sole purpose of delivering smiles and making Christmas extra special, not only to passers-by, but to the children in hospital who might not be at home this Christmas.”


  • Luigi Starter Course
  • Pictionary Air Harry Potter
  • Polly Pocket Rainbow Funland Theme Park
  • L.O.L Surprise! Movie Making Studio
  • Linkimals Dance n Groove Penguin
  • Spidey and his Amazing Friends – Marvel Web-Quarters Playset
  • Little Live Pets Gotta Go Turtle
  • Batman 36-inch Transforming playset
  • The Balloon Dino
  • Paw Patroller 2.0

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