Ambush Resort 2023 Collection

“The touchpoint and the root of every Ambush collection has to come from everything that happens in Japan that is unique,” said Yoon Ahn when we met at the very beginning of Paris Fashion Week. Given that she has been on that scene since the early 2000s, when she moved to Tokyo with her family, not to mention that the Ambush office sits right in Shibuya, Yoon has plenty of material to mine. This pre-collection represented a down-tempo interlude in Ambush’s rhythm of show season spectacular, and was more observationaL. The collection was designed as an imagined curation of the clothes she sees on the kids who are flocking back to Shibuya today. “Things are opening up, the clubs: everything’s coming back in Tokyo. I’ve been feeling that.”

Tailoring, sportswear, footwear, nylon-spliced denim, and of course this brand’s core category of jewelry was all effectively designed to be defined less by the wearer’s gender identity than their aesthetic orientation and subcultural proclivity. The classics covered, from Ambush specific bodice tops and kimono coats to standards including bowling shirts and tracksuits, were adroitly but subtly remixed through tweaks in proportion, color, and fabrication. Pills and mushrooms came suspended from safety pin earrings and chains, supplies brought in for a big night ahead. This though was a collection built for street life: night life comes later.

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