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An Electric Car With Swedish Roots, and a Rebellious Streak

An Electric Car With Swedish Roots, and a Rebellious Streak


More than 60 years ago, Volvo introduced the world to the three-point seatbelt, a safety feature so standard now that it’s almost an afterthought. Over the ensuing years, Volvo, the Swedish maker of bland, boxy sedans, gained a reputation for safety above all else.

To be in a Volvo meant riding in a warm, protective cocoon, staid but reliable for you and your family. Cool and exciting, it wasn’t.

Polestar, Volvo’s new electric-vehicle luxury spinoff division, wants to rid the world of that boring bit. The company hopes to appeal to buyers who value Volvo’s sparse, classic Scandinavian design but want a Viking-in-sheep’s-clothing attitude.

“Both Volvo and Polestar are Scandinavian, and we share values,” said Thomas Ingenlath, Polestar’s chief executive. “But we’re sportier, with a performance element. Volvo would never aim for the driver experience as the focus. They would say, ‘No, we shouldn’t do that.’”

The all-electric Polestar 2 is available from the company’s first four dealerships in Los Angeles, New York and San Francisco. An additional seven shops are expected by mid-2021, which should put 85 percent of buyers who have reserved a Polestar 2 within 150 miles of one.

The new model joins the $155,000 limited-run Polestar 1 hybrid as the group’s first volume vehicle. The Polestar 3, an electric S.U.V. based on the platform used for Volvo’s XC90, is under development with no announced sale date. The company also recently announced that it would develop and produce an additional sedan, the Precept. Its interior will be constructed from such materials as recycled PET bottles, reclaimed fishing nets and recycled cork vinyl.

Polestar, which along with its parent is owned by the Chinese manufacturer Geely, joins a host of other brands from Europe and Japan that aim luxury vehicles at those who find the companies’ main offerings boring.

But Polestar claims — unlike Volkswagen’s Audi, Nissan’s Infiniti and Toyota’s Lexus brands — that it is working to be more adventurous. “We’ll have elements of joy and surprise unthinkable in the German context,” Mr. Ingenlath said.