Average Brit spends £300 a year on house plants – and Gen Z are biggest fans, study finds


But 18-24 year-olds – who succeded Millenials and are known as Generation Z – have an average of 10 different plants in their home. 

And while the average person treats themselves to two new houseplants a month, the younger generation buys double that.

A typical monthly spend of £25.56 amounts to £306.72 a year, although 18-24 year olds spend an annual £414.84.


It also emerged 16 minutes a week – just under 14 hours a year – are spent tending to plants.

In order to take care of their shrubs, a fifth have talked to them, and one in 10 have sang a song.

The poll of 2,000 adults, commissioned by Miracle Gro, found other popular foliage to keep in a home include Swiss Cheese Plants, Venus Flytraps and Weeping Fig plants.


But despite the popularity, almost half of adults admitted they have “killed” an average of five houseplants unintentionally.

Too much water (54 percent), not enough sunlight (30 percent) and small plant pots (19 percent) were believed to be the top reasons for failing to keep a plant alive.

David Domoney, a spokesman for Miracle Gro, says: “The research shows just how popular indoor plants are nowadays – not only for decoration and colour, but for helping people’s moods and concentration levels.


“It’s clear the nation loves houseplants and wants to do their best to take care of them, hence the time and money they spend on doing so.

“There are so many benefits to keeping house plants, from having something to focus on to bringing nature inside.

“Especially the past year or so when people have been working from home, houseplants can be a great help to purifying the air, boosting creativity and helping people focus.”


The study also revealed Brits like to keep plants in their home to bring nature indoors (51 percent), to make them feel good (36 percent) and to clean the air (34 percent).

And despite 22 percent admitting they struggle to keep them alive, 42 percent claim having plants in their home encourages a positive atmosphere.

Two in five believe being surrounded by greenery impacts their mood, while 45 percent use them as something to concentrate on.


Generally, houseplants also help their owners feel calm (45 percent) and happy (44 percent).

Of those who have worked from home during the pandemic, more than a quarter have bought houseplants for their work area.

And more than a third of those polled via OnePoll also admitted they couldn’t imagine a house without plants, with 26 percent striving to be a successful plant grower.


David Doomey’s exhibit at Chelsea Flower Show this September, “My Houseplants Changed my Life”, will explore the role indoor plants have on our physical and mental wellbeing.


  1. Spider Plant
  2. Aloe Vera
  3. Peace Lily
  4. Rubber Plant
  5. Yucca
  6. Moth Orchid
  7. Poinsettia
  8. African Violet
  9. Amaryllis
  10. Swiss Cheese Plant
  11. Dendrobium Orchid
  12. Venus Flytrap
  13. Parlour palm
  14. Jade Plant
  15. Snake plant
  16. Dragon Tree
  17. Maidenhair Fern
  18. Weeping Fig
  19. Blue Torch Cactus
  20. Natal Lily
  21. Prayer Plant
  22. Cape Jasmine
  23. Tiger Aloe
  24. String of Pearls
  25. Dwarf Umbrella Tree
  26. Flaming Katy
  27. Flamingo Flower
  28. Sky Plant
  29. Areca Palm
  30. Sword Fern
  31. Cape Primrose
  32. King Begonias
  33. Velvet Plant
  34. Hearts On A String
  35. Living Stones
  36. Urn plant
  37. Bird’s Nest Fern
  38. Zebra Plant
  39. Guzmania
  40. Mexican Hat Plant
  41. Flaming Sword
  42. Sensitive Plant
  43. Dumb Cane
  44. Polka Dot Plant
  45. Corn Plant
  46. Silver Inch Plant
  47. Heart Leaf Philodendron
  48. Pink Quill
  49. Madagascar Jasmine
  50. Joseph’s Coat


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