British Fashion Council Spearheads Deadstock Fabric Initiative
LONDON — The British Fashion Council has mobilized London designers to donate their deadstock, or unwanted materials, to fashion students across the U.K.
The aim of the community project, dubbed Student Fabric Initiative, is to support students whose resources have been diminished by the pandemic, and to help reduce industry waste.
Brands both new and established are participating, including David Koma, Natasha Zinko, Roksanda, Simone Rocha, Barbour, Gabriela Hearst, Victoria Beckham, Halpern and Paul Smith.
The deadstock fabrics will be donated to students finishing their BA degrees across 33 U.K. colleges.
The project is a continuation of the ReBurberry initiative piloted earlier this year by the BFC and Burberry, which donated its own fabric and helped create a centralized logistics process for more brands and colleges to participate.
