EXCLUSIVE: Dior Kicks Off Collaboration With Paris Saint-Germain Soccer Team
PARIS — Call it pitch-perfect. Dior men’s artistic director Kim Jones has designed looks to be worn by the star-studded Paris Saint-Germain soccer team for the next two seasons.
“The decision to collaborate with PSG for the official wardrobe of the team came quite naturally, as we share values that we consider essential, such as the quest for excellence, surpassing oneself, collective performance and the power of perpetual reinvention,” said Pietro Beccari, president and chief executive officer of Christian Dior Couture.
“This symbolic alliance marks a new and totally unprecedented chapter in the history of Dior, which for the first time has signed a partnership in the world of sports with a club whose international renown and unique leadership make these passions shine throughout the world,” he continued, adding that soccer “instills a sense of team spirit, perseverance and the will to never give up — all fundamental key values for me and my teams at Dior.”
The looks Jones designed for the players come in black and navy-blue hues, and range from casual to dressed up.
A sketch of casual and formal looks created by Dior for Paris Saint-Germain players.
Courtesy of Dior
