EXCLUSIVE: Sincerely Jules Launches Color Dept. Beauty Brand
Influencer Julie Sariñana, known best as Sincerely Jules, is embarking on her first venture in the beauty world.
The fashion and lifestyle influencer is launching a beauty brand today called Color Dept. The brand is focusing on the nail care category, releasing its first collection of seven sustainable, plant-based and 100 percent vegan nail polish colors in hues of pink, purple, blue, orange, green and white.
“I’ve always been surrounded by color just because I come from Mexico,” Sariñana said about creating the brand. “We’re very colorful in everything that we do. Our culture, it’s just bright and rich and very vivid. I also have three siblings that are all artists, so color and art were always around me growing up.”
Sariñana has been developing the beauty brand since before the pandemic started. She stated she was inspired to go into nail care after working at her brother’s nail salon for four years while attending college in Los Angeles. She saw the importance and impact that doing your nails and self care had on a person while working as the salon’s manager, which inspired her to launch the brand.
Sincerely Jules for Color Dept.
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