Galeries Lafayette Kicks Off Paris Tourism Campaign With Mayor Anne Hidalgo
PARIS — Tough times can serve as a unifying force, as symbolized by Galeries Lafayette’s kick-off event for the “Paris Mon Amour” campaign. It brought together politicians, tourist board authorities, fashion industry figures, Paris Mayor Anne Hidalgo, Mickey and Minnie Mouse and a troupe of dancers from the Moulin Rouge.
The crowd met on the Boulevard Haussmann in front of the flagship to pose in front of the store windows before going to the rooftop terrace for speeches and Champagne.
Paris Mayor Anne Hidalgo with Philippe Houzé and Alexandre Mattiussi.
Courtesy of Galeries Lafayette
Outside, the windows of the famous Paris department store feature pictures by Thibaut Grevet of places like the Place de la Concorde, the Eiffel Tower, and the Canal Saint Martin, while inside, a huge heart, the symbol of fashion label Ami, hangs under the cupola. The brand is a partner for the campaign, which runs through Aug. 31, with an emphasis on local products and destinations, with events planned throughout the period.
