Gucci Has Reinvented One of Princess Diana’s Favorite Handbags

Michele’s version of the structured tote builds on this idea of fluidity. Distinguishable from the original by the neon leather belts fastened around the bamboo handles – a nod to the functional bands that maintained the integrity of the ’90s wooden handles – the new high-vis straps come in interchangeable fluoro alternatives. Letters and star symbols can be embossed on the inside of the belts to bring customizable charm to the updated version of the princess’s prized tote.
Diana carrying her Gucci, which was first introduced by the house in 1991, while taking Prince William to Eton in 1996.
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Available in three sizes and seven colorways – the timeless cuir is the closest color to Diana’s own trusty Gucci – the shocking emerald and sweet rose versions with yellow, pink or orange straps chime with the brand’s mission to promote self-expression through its products. Showcased on the arm of a pink-haired model carrying a pet rabbit on the runway, the Gucci Diana represents the cycle of reinvention and being free to be who you are – something the original poster girl for the brand would no doubt support.
Sienna Miller carrying her new Gucci Diana bag.


