Gucci Has Reinvented One of Princess Diana’s Favorite Handbags


Michele’s version of the structured tote builds on this idea of fluidity. Distinguishable from the original by the neon leather belts fastened around the bamboo handles – a nod to the functional bands that maintained the integrity of the ’90s wooden handles – the new high-vis straps come in interchangeable fluoro alternatives. Letters and star symbols can be embossed on the inside of the belts to bring customizable charm to the updated version of the princess’s prized tote.

Diana carrying her Gucci, which was first introduced by the house in 1991, while taking Prince William to Eton in 1996.


Brendan Beirne/Shutterstock

Available in three sizes and seven colorways – the timeless cuir is the closest color to Diana’s own trusty Gucci – the shocking emerald and sweet rose versions with yellow, pink or orange straps chime with the brand’s mission to promote self-expression through its products. Showcased on the arm of a pink-haired model carrying a pet rabbit on the runway, the Gucci Diana represents the cycle of reinvention and being free to be who you are – something the original poster girl for the brand would no doubt support.

Sienna Miller carrying her new Gucci Diana bag.


Sansho Scott/

Friends of the house, including Sienna Miller, Jodie Turner-Smith and Elle Fanning, have been quick to throw their support behind the new handbag rooted in the house’s history. Queen of boho style Sienna has been bringing polish to her signature cut-offs with the large black version, the fluoro orange accents caught Jodie’s eye, and ultra-feminine dresser Elle has fallen for the powder pink iteration.

Jodie Turner-Smith is a fan of the modern Diana tote.


Antonio Masiello

Expect this modernized classic to be a royally good addition to the summer wardrobes of It-girls around the world when it launches today, July 6.

Elle Fanning showing off the everyday charm of her Gucci Diana.


0044 7766492998

Shop the new Gucci Diana collection below.

Gucci Diana medium bag in black


Gucci Diana medium bag in brown

Gucci Diana medium bag in light blue

Gucci Diana small bag in white


Gucci Diana mini bag in white

Gucci Diana mini bag in pink

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