LinkedIn has grown over the years to become one of the most powerful social networks for business professionals. With more than 875 users in more than 200 countries and territories, there’s no denying that LinkedIn is a great platform to build brand awareness, make meaningful connections, and grow your online business.
It has more than seven hundred million followers who focus on business. These many followers make LinkedIn the best place to market a business and connect with other business influencers. The reach and impact of your LinkedIn company page increase along with its number of followers.
If you are wondering how to get more followers on LinkedIn, you’ve come to the right place. In this article, we’ll share our tips on how to optimize your LinkedIn profile for maximum exposure and get more followers on LinkedIn.
11 Epic Ways to Get More Followers on LinkedIn
Here are some reliable ways an organization can use to increase its LinkedIn followers.
1) Complete Your Profile
The first and most important step is to make sure your LinkedIn profile is complete and appealing to your target audience. Your profile should clearly convey what your business does and who your target audience is. A complete LinkedIn profile will help you make a strong first impression on your target audience.
Having an appealing LinkedIn profile maximizes the chances that people who visit your LinkedIn profile will follow you.
Fill out the overview, organization information, and logo, and add a call-to-action button. Make sure you update your business page frequently so that you provide the latest information about your business or accomplishments. LinkedIn company pages with complete information get 30% more views which may lead to growing followers as well.
2) Create Great Content
It may sound obvious, but the best way to get more followers on LinkedIn is to create and post high-quality and engaging content. The type of content you post on LinkedIn will make people who visit your profile decide if they will follow you. Posting high-quality content that adds value to your target audience will help you gain more visibility.
Do not underestimate the power of visual content, such as unique images, videos, and infographics. Posts with eye-catching visual content receive more views than those that don’t.
3) Use Relevant Hashtags
Like Instagram, Facebook, and Twitter, LinkedIn allows you to add hashtags to posts. LinkedIn hashtags are used to categorize content so users can discover topics and content they are interested in.
When you post content on LinkedIn, make sure you include hashtags in your posts to make your content easier to find and expand your reach, leading to a significant following. Using relevant hashtags in your posts allows you to join conversations related to your brand and engage with people with shared interests.
This will help you get the good side of LinkedIn’s algorithm. We recommend using 2 to 5 hashtags per post. Using too many hashtags may look spammy.
4) Post Consistently and At the Right Time
Posting great content on your LinkedIn company page regularly and during active hours will increase your LinkedIn followers. This is because your page will have more visibility on member feeds and improve engagement rates and profile visitors.
Pages that consistently post during active hours see increased engagement rates, which leads to greater organic reach. If you are struggling to post consistently, it’s a good idea to use a content calendar to give you a structured schedule. The best times to post on LinkedIn are between 12 and 9 p.m.
5) Be Engaged with Your Audience
This is just as important as creating and posting valuable content. It’s a good idea to engage with your followers by regularly liking other people’s posts, sharing them, and responding to post comments.
This will help drive higher feed visibility for the posts. You don’t have to respond to every comment on your posts. Just find the ones that inspire you and comment on them. LinkedIn users are more likely to follow a page that actively engages its community.
6) Join on Relevant LinkedIn Groups
Joining groups related to your niche will help you gain more followers on LinkedIn. LinkedIn groups offer a great way to build relationships with others in your niche.
Joining relevant LinkedIn groups allows you to establish rapport, build connections, and access valuable opportunities.
There are thousands of LinkedIn groups across various industries that you can join and increase your follower count on the social network.
7) Add Follow Button
Adding a LinkedIn follow button to your website or blog is another simple strategy that will help you get more followers on LinkedIn.
If you haven’t included a link to your LinkedIn company page, users who want to learn more about your company or brand will have to put in the work to search for you. In fact, very few people are willing to put in the work.
It’s advisable to add LinkedIn follow button that allows users to click on a link and be taken directly to your LinkedIn profile. It’s also important to include a link to your LinkedIn page in your email signature to encourage users to follow you. Both of these actions help you draw traffic from outside LinkedIn.
8) Optimize Your Page for SEO
Optimizing your LinkedIn page for SEO allows users who are searching for key phrases related to your business to find your page in the SERP. Ensure you strategically place keywords in your company profile.
Ideally, you should place keywords in the tagline and the about section. Companies that optimize their pages for SEO get five times more page views and grow their following as well.
9) Collaborate With Influencers
Influencer marketing is an effective tactic that can help you gain more followers on LinkedIn. Establishing partnerships with popular influencers and non-competing companies with large followings is a great way to reach more new audiences.
When you partner with influencers, you increase your chances of being seen by their networks, and they may re-share your post on their feed. Just make sure you don’t overdo it, as it could come off as spammy.
10) Cross Promote On Social Networks
Social media marketing is a great strategy for getting more followers on LinkedIn. Social media platforms such as Facebook, Twitter, Instagram, Pinterest, TikTok, and Snapchat have audiences that might be interested in what you do.
Sharing and promoting your LinkedIn profile on other social media platforms will increase the chances of your profile being seen by your target audience. Make sure you link your social media platforms with your LinkedIn profile so as to gain more reach and visibility, which leads to gaining more followers on LinkedIn.
11) Purchase LinkedIn Followers
One of the most effective ways to get more followers on LinkedIn is to buy LinkedIn followers from Media Mister. Buying LinkedIn followers from a trusted social platform like Media Mister is a surefire way to improve your visibility and credibility on the platform. Media Mister provides an easy, simple, and safest way to buy LinkedIn followers.
They offer 100% real LinkedIn followers and are backed by a money-back guarantee. In addition, Media Mister boasts a high retention rate, secure payment, great customer support, and total safety for every customer.
Conclusion
We hope that this guide will help you get more followers on LinkedIn. No matter where your LinkedIn company page stands, implementing the tips highlighted above will certainly help you increase your follower count.