I Put Together 5 Fresh-as-Hell Looks Featuring My Favorite Small Businesses

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Welcome to Weekday Wardrobe, a series in which one Who What Wear editor or staffer will snap a pic of the outfits they wear from Monday to Friday. We’ll break down where you can shop it all to inspire your own everyday style, no matter what’s on your weekly agenda.

I love supporting female designers and small businesses in general, which is why I’m extra excited about this month’s Weekday Wardrobe, featuring Ali Kriegsman. She’s a NY local as well as the co-founder and COO of Bulletin, a wholesale marketplace where retailers go to discover, support, and shop the best up-and-coming brands in fashion, beauty, and home. I particularly love that her site has category filters such as sustainable, female-founded, and minority-owned. Kriegsman also just launched her very first book, How to Build a Goddamn Empire, which documents her journey as a female business owner.

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She’s clearly an expert when it comes to knowing all the coolest fashion brands, so I was thrilled she agreed to share a week’s worth of outfits, wearing pieces from some of her favorite small businesses. From sleek sunglasses by Fenty to a gorgeous dress by Christine Alcalay, you won’t want to miss her stylish picks, all of which you can feel good about shopping.



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