Indya Moore and Tommy Hilfiger Created a Thoughtful New Line for All

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For Moore, collaborating with Hilfiger had a deep significance. “Tommy Hilfiger was a cultural presence in my community growing up,” says Moore. “Even still—Black folks are always rocking Tommy Hilfiger. Aaliyah is one of my favorite artists, and when I think about Tommy Hilfiger, I think about her.” The bandeau tops or bucket hats, for instance, very much channel the spirit of Moore’s music icon Aaliyah. Images of lotus flowers, which appear in the prints and on the labels, are imbued with personal sentiment as well. “The symbolism is about coming up from what is perceived to be unclean waters, and showing up really beautifully,” says Moore. “Metaphorically, I relate to that.”

In addition to the line’s inclusive functionality, Moore also wanted the collaboration to benefit good causes that are close to their heart. To do so, donations were made to three causes including Rainbow Railroad, Reuniting of African Descendants (ROAD), and the Global Coalition, whose causes range from protecting LGBTQ+ folks to protecting the ocean. The collaboration’s campaign, meanwhile, was also shot on inspiring creatives who Moore sees as changing the face of the fashion industry: It includes Chella Man—a deaf, transgender man who recently collaborated with Private Policy—Gia Love, Cory Walker, and Pigeon.

Photo: Courtesy of Tommy Hilfiger

Overall, Moore says being a part of the project was a fun way to flex a new, creative skillset. “I felt like that 13-year-old kid again, who was cutting holes in their jeans and their graphic tees,” says Moore. “Being that queer kid again and creating things that I feel represent me.” As a child, they never could have imagined partnering with a global fashion brand—let alone creating clothes that speak to individuals who have long felt ignored by fashion’s binding gender barriers. “I felt like that [using my voice] would be something that would keep me from getting work, and keep from having collaborations with incredible brands like Tommy Hilfiger,” says Moore. “But that ended up being the reason why they wanted to collaborate with me in the first place. And we created something beautiful.” 

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Photo: Courtesy of Tommy Hilfiger

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