Jacquemus Fall 2021
After taking his guests to a lavender field in Provence and a wheat field outside Paris, Simon Porte Jacquemus staged his first fashion show in a year in a film studio in an industrial zone on the outskirts of the French capital.
But unlike the elaborate village square he recreated for his fall 2019 collection, this set was simple to the point of abstraction: a green mound surrounded by a blue wall that brought to mind the “Teletubbies” children’s TV show.
“I wanted to focus on the clothes, the silhouettes, the colors, the fabrics, the details and the energy of the models. I wanted the set to be minimal and sharp, recreating an abstract artistic mountain that portrays the inspiration of the collection,” Jacquemus said on a yellow card left on guests’ seats.
In an unusual step, the designer – who recently shared the news of his wedding with his 3.5 million followers on Instagram – declined interviews. This newly reclusive approach coincided with the brand’s shift to a seasonless model, with the coed “La Montagne” collection available to buy immediately after the show.
That put the focus squarely on his cast, which included Kendall Jenner, making her first Paris runway appearance since the start of the coronavirus pandemic, and Bella Hadid, who the week before had attended the Dior men’s show as a front-row guest.
