Kellogg's launches new cereal boxes with one huge change
Information such as allergen or ingredient details on food packaging can sometimes be difficult to read, especially for blind or partially sighted people. That’s why Kellogg’s has created new cereal boxes which allows customers to scan a barcode to enlarge the text written on them.
The move follows a successful trial launched by Kellogg’s last year.
The company tested the concept on Coco Pops boxes.
But now, it will roll out the bar codes on its full range of cereals.
The new boxes will appear in stores from January next year, starting with Special K.
