Louis Vuitton, Frank Gehry Collaborate on New Fragrance Project
THE VUITTON-GEHRY CONNECTION CONTINUES: Louis Vuitton and Frank Gehry have teamed up yet again, this time on a new fragrance line, called Les Extraits Collection.
For it, the French luxury goods house’s master perfumer Jacques Cavallier Belletrud has created a new collection of extracts of perfume, while Gehry conceived a bottle to hold the five different juices. Each flacon comes topped with a three-dimensional, silver-colored sculptural work reminiscent of wind moving through and swirling a silver sheath.
The fragrances
Courtesy of Jennifer Weil
Wind played a key role in Cavallier Belletrud’s conception of the fragrances, as he had in mind what scents are stirred in the air that wafts through Grasse, France, where his laboratory is housed at Les Fontaines Parfumées. He took a traditional fragrance form – an extract of perfume – and modernized it by banishing scent’s traditional structure, with top, middle and base notes, for these long-lasting, fresh fragrances.
