Luxury Brands Jump Into WeChat’s New Xiaohongshu Collab

0
Loading...

Gucci’s Xiaohongshu account. Xiaohongshu.

WeChat’s mini-programmes, a tool many of the world’s fashion, beauty and luxury brands already use as part of their direct-to-consumer e-commerce operations in China, are now accessible via the Xiaohongshu social commerce platform.

Followers of official Xiaohongshu accounts for luxury brands such as Louis Vuitton, Gucci, Celine, Saint Laurent and Givenchy, can now directly click through from Xiaohongshu to those brands’ WeChat mini-programmes to purchase and pay for goods.

Loading...

The move marks the beginning of a shift in China’s social media sphere, which has long been made up of separate closed eco-systems, to a more open and collaborative environment. It also makes the integration of online retail channels more streamlined for luxury brands.

Xiaohongshu now has more than 300 million users, according to third party data. More than 95 percent of the active users are young people under the age of 34, and more than 90 percent are female living in China’s top-tier cities. The platform has become one of the most important destinations for fashion lovers to research and discover different styles and trends.

From May 2019 to March 2020, nearly 30 luxury brands opened official Xiaohongshu accounts, according to Chinese business media outlet, Jiemian.

Loading...

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

Loading...

For all the latest Fashion News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Loading...
Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More