Madhappy Launches First Sneaker With Vault by Vans

0
Loading...

Madhappy will launch its first sneaker with Vault by Vans on Tuesday, marking Vans as the latest to partner with the mental health-focused lifestyle brand.

Madhappy looked to friendship bracelets in its rework of the OG Style 43 LX sneaker, featuring stitching in primary colors, the brand name in multiple colors on the sneaker’s tongue and a rare ice blue sole and heel that folds down into a slide. The sneakers also come with a set of beads with different colors, letters and symbols for wearers to customize the sneakers.

Cofounded in 2017 by Noah Raf, Peiman Raf, Joshua Sitt and Mason Spector, Madhappy is minority-owned by LVMH Moët Hennessy Louis Vuitton and has collaborated with several brands including Colette, the Los Angeles Lakers and Los Angeles Dodgers, the HBO series “Curb Your Enthusiasm” and the upcoming film “Space Jam.”

Loading...

The brand also offers mental health resources such as the in-house content publication The Local Optimist, noncrisis support text line The Local Optimist Hotline and the Madhappy Podcast.

Madhappy’s collaboration with Vault by Vans was a year in the making. Vans was sought out for its quintessential California footwear and apparel and for its shared mission to create a sneaker that promotes community.

The first customizable style launches at 10 a.m. PST on June 15 and the second release will be on July 13.

Loading...

Vault by Vans x Madhappy OG Style 43 LX sneakers. 
Courtesy Photo

Loading...

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

Loading...

For all the latest Fashion News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Loading...
Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – admin@techiazi.com. The content will be deleted within 24 hours.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More