Myar Launches Children’s Wear Line
MILAN — Teach them young, teach them right: kids are about to get their share of upcycled fashion, courtesy of Andrea Rosso.
The founder and creative director of army uniform upcycling label Myar has launched Myar Kids, targeting boys and girls aged 4 to 12.
The brand will add to the portfolio of Brave Kid, OTB Group’s company that specializes in the research and development, production and distribution of children’s wear for high-end international brands. These include Diesel, Dsquared2, Marni, No. 21 and, starting this week, also MM6 Maison Margiela.
Launched as a men’s wear brand, Myar is best known for breathing a second life and new energy into deadstock fabrics and military garments, which under Rosso’s vision make for creatively compelling, repurposed clothes.
“We started from men but then noticed that military garments on a female body looked prettier and less stereotyped so we started to think how different and funnier they could have looked on kids,” said Rosso, admitting that “at the beginning I was hesitant, but then I thought of giving it a try.”
Even scaling down silhouettes, the designer maintained the Myar philosophy during the creative process, using deadstock fabrics sourced from OTB’s different companies as well as other suppliers.
