Nintendo stop the sale of custom Etika Joy-Cons after cease and decist

Nintendo reportedly sent a cease and desist letter to Alex Blake (CptnAlex) after he successfully crowdfunded the creation of custom Joy-Con cases designed to honour the memory of Desmond “ETIKA” Amofah.

The IndieGoGo campaign was started in August 2019 by a fan of Desmond, who took his own life in 2019. The campaign promised backers a custom pair of Joy-Con controllers with a design that featured Eitka’s logo, and the logo for the “JoyConBoyz” community.

For each pledge of $65 (£48.73), 25 per cent went to production, whilst 65 per cent was donated to the JED Foundation, a charity based in America that “protects emotional health and prevents suicide for our nation’s teens and young adults.”

After the story began to trend on Twitter, Blake clarified the conversations he had had with Nintendo since September 2020. He clarified that after the second campaign was successful, he sold remaining the stock via Etsy since 2019. In September of this year, he received a cease and desist letter from Nintendo.

First campaign was not successful.

Second campaign was successful.

Remaining stock of Joycons were for sale my Etsy since last year.

Nintendo sent me a cease and desist at the end of September.

Here’s a picture of me with a bin of all the shells I can’t sell anymore pic.twitter.com/ytdWzObh9x

— CptnAlex (@Cptn_Alex) December 7, 2020

The documentation states that to avoid further action, Blake must “cease all production, marketing, sale and distribution of the Infringing Products and all use of Nintendo’s trademarks in connection with such products.”

The screenshots Blake posted claimed that the trademarks infringed included “Joy-Con”, “Nintendo Switch”, “MII”, “WiiFIT”, as well as “POKÉMON” and the starter choices for the most recent generation of games.

Blake clarified that selling custom controller cases was not the issue, rather the use of copyright in using the Joy-Con name, as such he is required to alter various designs on his site.