Olympics-India Drop Chinese Kit Sponsor Ahead of Tokyo Games

0
Loading...

Tokyo Olympic Games sign. Shutterstock.

The Indian Olympic Association (IOA) has dropped Chinese sportswear maker Li Ning as its official kit partner citing public sentiment in the country, saying its athletes will wear unbranded apparel at the Tokyo Games instead.

Chinese companies have faced a backlash in India since 20 Indian soldiers were killed in a clash with Chinese forces in a Himalayan border dispute last year.

Loading...

The IOA at that time decided to review its tie-up with Li Ning, which was due to expire after the Tokyo Games.

It unveiled an Olympic kit six days ago but said late on Tuesday it had ended the association out of respect for the “sentiments of the people of the country.”

“We are aware of the emotions of our fans and we… have decided that we will withdraw from our existing contract with an apparel sponsor,” IOA president Narinder Batra and secretary general Rajeev Mehta said in a statement.

Loading...

“Our athletes, coaches and support staff will wear unbranded apparel.”

Li Ning’s India representatives were not immediately available for comment.

Speaking in Beijing, Chinese foreign ministry spokesman Wang Wenbin said: “We hope India can view regular cooperation between countries objectively and fairly, and avoid politicising the issue.”

Loading...

The IOA said it did not want the issue of who made the uniforms to be a distraction.

“We would like our athletes to be able to train and compete without having to answer questions about the apparel brand,” it added.

“As it is, they have all been challenged by the pandemic over the past year and a quarter and we want them to be not distracted.”

Loading...

The IOA said it was guided by the sports ministry in taking this decision.

“The ministry and everybody else were on the same page on this issue,” IOA chief Batra, who also heads the international hockey federation (FIH), told Reuters by telephone.

The IOA is racing to find a new sponsor.

Loading...

“The kits are ready, it was just a matter of placing the logo on them. We’re looking for another sponsor but time is very limited,” added Batra.

By Amlan Chakraborty and Yew Lun Tian; Editor: Peter Rutherford

Loading...

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Fashion News Click Here 

Loading...

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Loading...

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More