Polimoda Spotlights Emerging Talents and Tuscan Landmarks in Digital Project
POLI-BEAUTY: Milan Fashion Week is in full force, and the Polimoda school seized the visibility of the event to release a digital project on Wednesday that resulted in the best vehicle of promotion not only for the institute, but for Tuscany overall.
Titled “Human Poetics,” the first fashion film produced by the Florence-based school intended to spotlight the creations of 20 of its fashion design students.
In a clever move, each of their proposals was set in landmark locations across the Italian region, creating a visually appealing contrast between the work of talents on the rise and the historic beauty of the venues. It proved to be a win-win move, enhanced by a professional production that furthered the students’ debut in terms of credibility.
Locations encompassed cultural spots such as the Biblioteca Nazionale Centrale library and Stibbert Museum in Florence and the Luigi Pecci Contemporary Art Center in Prato; architectural landmarks including the Palazzo Borghese neoclassic palace and the Cavea del Teatro del Maggio Musicale Fiorentino theater; outdoor spaces such as the Ippodromo del Visarno racecourse, the Giardino Corsi garden and and the Serre Torrigiani greenhouse; historic stores as the Officina Profumo-Farmaceutica Santa Maria Novella perfumery, among others.
A look designed by Polina Popova and photographed at the Serre Torrigiani greenhouse.
Courtesy of Polimoda
