Pre-loved Chanel, Gucci, Louis Vuitton En Route to Neighborhood Goods Stores
Fashionphile is injecting its luxury resale prowess and curated finds to Neighborhood Goods stores starting this Thursday.
Neighborhood Goods — a retailer carving a hyper-localized, rotating assortment of contemporary brands — counts three stores in Austin and Plano, Texas, as well as in New York City. Fashionphile marks the latest chapter of growth, following Neighborhood Goods’ launch of The Marketplace, which sports a hand-picked selection of consumer packaged goods like trendy plant-based meats and sparkling water.
Fashionphile’s initial accessories assortment for Neighborhood Goods will include brands like Chanel, Gucci and Louis Vuitton.
According to Sarah Davis, Fashionphile founder and president, the physical retail space has its perks for Fashionphile sellers.
“As more and more brands compete for the same customers online, organic reach becomes more difficult and hashtags less effective. All of that competition drives the cost of digital acquisition up, so we are motivated to get creative,” she said. “Studies have shown that physical retail can have a substantial and sustained ‘halo’ effect on web traffic. We’re excited to introduce more people across the country shopping in Neighborhood Goods to our online brand. This is a trend we’ve seen play out at Fashionphile since we opened our doors to sellers in Beverly Hills in 2007.”
The momentum in resale is going strong. Just this June, Fashionphile announced plans to build a new 60,000-square-foot facility to house its East Coast operations in Manhattan’s Chelsea neighborhood.
