Printemps Launches Livestream Experience


GOING LIVE: French department store Printemps is debuting a livestream shopping experience, claiming to be the first in the country to tap into the growing trend that first took off in China and has been gaining traction Sstateside. Debuting at 6 p.m. local time Wednesday, it will broadcast a 20-minute program that is designed to bridge service and entertainment — and ultimately drive consumers to shop its e-commerce portal — from its Boulevard Haussmann flagship via its website and on Instagram and Facebook.

Called “En Mode Printemps,” the program will feature one of Printemps’ personal shoppers, a guest and two models presenting a selection of fashion, beauty and lifestyle pieces in a lighthearted, entertaining manner, redirecting the audience to the retailer’s website to purchase the pieces. A chat function will allow participants to interact directly with the personal shopper in real time. The program will also be available for replay.

Under the title “Refound Freedom: How to return to pavement cafés with style,” the broadcast will be the first of four themed shows, with subsequent editions set for July 7, 21 and 28 on subjects including what to wear for a wedding, nabbing a bargain in the sales and how to find the perfect beach bag.


Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.


For all the latest Fashion News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More