Ralph Lauren Gets into Gaming with G2 Esports Partnership

0
Loading...

LONDON — Ralph Lauren is expanding its sporting partnerships portfolio in new ways by delving into the gaming arena. The brand has just announced a partnership with G2 Esports, one of the world’s largest entertainment and esports brands that counts a global fanbase of more than 32 million fans.

As part of the partnership, Ralph Lauren will become the “exclusive fashion outfitter” of the G2 team and launch a series of global campaigns, events and digital activations on platforms like TikTok and Twitch, to promote the tie-in.

“Our partnership with G2 will further the progress we are making to bring our heritage brand to life across new platforms. It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment,” said Alice Delahunt, the company’s chief digital and content officer.

Loading...

Maro Itoje and Francesca Hayward feature in the new Ralph Lauren Wimbledon campaign 
Courtesy of Ralph Lauren

Loading...

To kickstart the partnership, Rekkles – the star in G2’s League of Legends game – will feature in Ralph Lauren’s all-star Wimbledon campaign alongside other high-profile athletes like rugby player Maro Itoje; South Korean soccer player Son Heung-Min; Royal Ballet principal dancer Francesca Hayward; and surfing champion Lucy Campbell.

The campaign, launching June 22, is meant to celebrate the brand’s 16th year anniversary as the official outfitter of The Championships, Wimbledon.

To coincide with the campaign launch, the company will also roll out a series of digital initiatives to bring Wimbledon to its customers’ homes, including custom Wimbledon-themed Snapchat and Instagram lenses and a live streaming experience on Twitch. The live stream, set to take place on July 9, will offer everything from musical performances, to styling sessions, sport quizzes and match reviews.

Loading...

The matches will also be live-streamed from the brand’s flagships in London and Paris.

Lucy Campbell and Son Heung Min feature in the new Ralph Lauren Wimbledon campaign

Lucy Campbell and Son Heung Min feature in the new Ralph Lauren Wimbledon campaign 
Courtesy of Ralph Lauren

Loading...

 

Loading...

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Fashion News Click Here 

Loading...

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Loading...
Leave a comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More