Report: LVMH Assumes Full Ownership of Emilio Pucci

0
Loading...

Backstage at Emilio Pucci Autum/Winter 2017.

LVMH has gained full ownership of Italian brand Emilio Pucci, after acquiring the founding family’s remaining 33 percent stake for an undisclosed sum, according to a report by WWD.

Laudomia Pucci, the company’s image director, will step down following the deal, the publication reports.

Loading...

LVMH has held a majority stake in the brand, which is known for its bold, colourful prints since 2000, but the label remains one of the smallest in its portfolio. The luxury giant is assuming full control after a period in which it’s struggled to find a clear direction.

The house has been without a creative director since Massimo Giorgetti departed in 2017.

Previous designers at Pucci’s helm have included Matthew Williamson, Christian Lacroix and Peter Dundas. Meanwhile it’s undergone a broader executive reorganisation, with chief executive Mauro Grimaldi leaving the company in early 2019 after four years.

Loading...

More recently, Pucci has experimented with guest collaborators, including Christelle Kocher and Tomotaka Koizumi, in a strategy reminiscent of Moncler’s Genius format. It has also reorganised its business to focus more on resort wear, a core category for the brand, steering its retail footprint towards boutiques in resort hotspots such as Saint Tropez in France, Capri in Italy and Dubai.

Earlier this month, it announced a collaboration with Supreme, featuring sports jerseys, shirts and accessories with prints from the maison’s archives.

Related Articles:

Loading...

Emilio Pucci Bets on Supreme Collaboration

Pucci Is Looking to the Moncler Model. Can It Work?

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

Loading...

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Fashion News Click Here 

 For the latest news and updates, follow us on Google News

Loading...

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More