RewardStyle Rebrands Amid Growth Period
RewardStyle is rebranding to LTK, the acronym for its popular shopping app, formerly known as Liketoknow.it.
The rebrand comes as the company celebrates 10 years on the market and a banner year in sales. Last year, LTK reached $2.8 billion in influencer-driven purchases, with $1 billion worth of product sold in the first half of 2020.
“LTK is candidly what our clients have called us,” said Amber Venz Box, LTK’s cofounder and president. “It was a slang name, and we felt we could adopt that to simplify.”
LTK’s rebrand is meant to make the company, which consists of both an influencer platform and shopping app, appear more unified to clients as it enters a period of expansion. Already it has surpassed 100 hires in 2021, all of whom are working remotely, with plans for international growth later this year.
“That’s not on the back of any sort of raise, that’s all self-funded,” Venz Box said of the new hires.
Many of the new hires will join LTK’s product and engineering team, which accounts for the majority of the company’s 350 employees. That team is tasked with materializing Venz Box’s vision for LTK to be what she called “Shopify for creators.”
