‘Russian Lidl’ Mere starts filling shelves as new discount supermarket prepares to open

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Discounter Mere, which claims to be 30 percent cheaper than Aldi and Lidl, is set to open its first ever UK store this summer. After first launching in Siberia back in 2008, the chain has since expanded to countries including Italy and Spain.

“Some will understand us, some won’t. 

“There are already 30 businesses that will fill 70 percent of our shops.”

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Each store in the UK will be around 10,000 sq ft, including a walk-in chiller room and a huge freezer to allow multi-temperature ranges to be sold from the pallet they arrive on.

Stores are said to also only have eight members of staff, a further effort to keep costs low.

Mere has said that in order to keep costs low, it will not use warehouses and deliveries will be delivered straight to stores.

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In total, the discounter has said it wants to open around 300 sites in the UK within the next eight to ten years, although no other locations have been confirmed.

Although it claims to be cheaper than popular rivals Aldi and Lidl, prices won’t be known until the store opens.

In May, Which? revealed that Lidl was the cheapest UK supermarket, costing just £22.66 for a basket of 20 essential items.

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Aldi missed out on the top spot by just 40p, and it was the third time Lidl had taken the lead this year.

In other news, Sainsbury’s has announced that 60 popular fresh produce, meat and dairy products will be on offer throughout the month of July and for the foreseeable future.

The investment follows Sainsbury’s Aldi Price Match which sees many products comparable to that of the affordable German supermarket.

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Sainsbury’s has said that shoppers can make savings of up to 25 percent on many items.

Rhian Bartlett, Sainsbury’s Food Commercial Director, said: “Now more than ever we know we need to do more to deliver the great quality customers expect from Sainsbury’s, at great prices.

“It’s our mission to help everyone eat better and these price reductions are the latest step to show how serious we are about delivering on this promise to customers.

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“Including everyday items and recipe essentials, we hope this will help shoppers save on their groceries and enjoy this month ahead.”

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