Following the departure of creative director Paul Andrew in May, design director Guillaume Meilland is the man at the helm of Salvatore Ferragamo’s design department.
While embracing a less risky, more conservative approach compared to Andrew, Meilland for resort tried to present a contemporary interpretation of the brand’s prestigious heritage.
The lineup offered a smart balance between newness and familiarity that felt appropriate for the transitional moment that the company is going through: Not only hasAndrew left the brand, but Leonardo Ferragamo is succeeding his brother Ferruccio in the role of chairman, while Marco Gobbetti will take on the role of chief executive officer, currently held by Micaela Ledivelec Lemmi.
Balancing legacy and fresh creativity, Meilland offered a cohesive wardrobe of women’s staples. They spanned from a washed silk bomber paired with flared denim pants, sweaters with an artisanal touch and knitted tops with marine stripes, to more elegant attire. Draped, sheer dresses with a feminine, sensual appeal and a multicolor fil coupe evening frock injected had an artsy vibe.
In keeping with the brand’s commitment to sustainability, deadstock silk scarves were assembled to create dresses that were garment dyed, while upcycled leather was used for patchwork dresses.
