Sun Protection Remains Paramount for Solbari
When you’re in the sun protection business, getting the Seal of Recommendation from the Skin Cancer Foundation is considered the ultimate nod of approval. That’s just what happened recently with Solbari, a Melbourne, Australia-based brand that sells apparel, accessories, lotions and sunscreens to protect against the harmful rays of the sun.
The group provided the Seal to Solbari’s Sensitive, Active and Coolasun collections, which together represent nearly 80 percent of the brand’s apparel offering.
Solbari was founded six years ago by Jo Young who is passionate about keeping people safe when they’re outside. In her home country, she said, two out of every three people will develop skin cancer in their lifetimes. And in the U.S., it’s one in five.
So she created Solbari, a direct-to-consumer brand that offers more than 100 products for men and women featuring fabrics with UPF 50-plus protection that lasts for the life of the garment. “It’s the equivalent of wearing SPF 50 all day,” she said.
A sun protection visor.
