Tesco: Supermarket set to make huge changes in-stores with new commitment to customers
Tesco has set out new plans to help customers eat more healthily, including an increase in sales of healthy products as well as increasing promotions on healthy foods. The four-year plan will include a major new programme of reformulation to improve the health profile of products.
“Today we are sharing our stretching new ambitions on health, and committing to reporting our progress against them.”
Through its reformulating plans, Tesco will remove billions of calories and thousands of tonnes of salt, fat and sugar from products, without affecting the taste.
Since 2018, Tesco has already removed more than 50 billion calories of its products such as ready meals, biscuits, pies and cakes.
To meet its targets, the supermarket will be offering more affordable plant-based food options.
Anna Taylor, Executive Director, The Food Foundation said: “Tesco sets out some great commitments today. They should be proud of the speed at which they have added more veg to the ready meal category as part of their commitment to Peas Please.
“I hope other retailers are taking note! Shoppers really need supermarkets to make it easier for them to eat healthily and sustainably. Today’s announcement shows Tesco is up for the challenge.”
The news comes after the government announced plans to tackle obesity at the end of last year.
Its plans, which come into force in April 2022, will see promotions that are deemed unhealthy being restricted.
The new rules will see some of the nation’s most popular offers like ‘buy one get one’ on certain items banned.
Other offers like ‘3 for 2’ will also be banned in stores to help support the UK make healthier choices.
Promotions on unhealthy foods in places like checkouts and store entrances will also be stopped.
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