The Anti-Neutral Color Trend That Will Rule 2021

There are plenty of color trends that make it on our radar, but there’s one that is drumming up a lot of excitement among the Who What Wear editors: bubblegum pink. The color trend was spotted everywhere on the S/S 21 runways and has already entered the wardrobes of the fashion set, so we’re predicting that it will be the defining shade of the upcoming season. It’s definitely a departure from the neutrals that have been commanding our closets for the past few seasons, but it’s a dose of fun that I’m ready to welcome into my wardrobe.

If you want to get a head start on the trend, there’s already plenty of inspiration to look to from the runway and fashion set. Ahead, get some styling tips and shop my edit of the best pieces to add to your cart right now. I certainly won’t be waiting until 2021 to start wearing the bubblegum pink color trend myself.