The Ultimate Guide to the Best Lingerie Brands to Shop Now
Looking to refresh your top drawer or up your lingerie game? You’re in luck. Vogue has broken down the best lingerie brands that can help you do just that. No matter what you’re looking for, we believe that what you wear underneath your clothes should make you feel just as great as the outfit itself.
We also stand by the idea that there are no rules against wearing your most romantic lace bralettes under a pair of sweats. We could also argue that most of these everyday, fit-focused lingerie brands would hold comfort-wise against even your most luxuriously soft PJs.
Perhaps you’re having a date night at home with your partner or dressing up for something special. Or maybe you just like to roam free in your apartment—in nothing but a great set of bra and undies.
Minimalist lingerie startups and e-commerce sites have become the masters of fit and are challenging what lingerie should look and feel like in this day and age. And if you’re looking to shop small or sustainably (or both), there are options for that too. We’ve rounded up all our favorite makers of bras, bralettes, and briefs in Vogue’s ultimate guide to the best lingerie brands—plus, where and how to shop them.
Like the rest of Wolford’s high-quality and coveted foundation pieces (think comfortable and performance-focused bodysuits, hosiery, slips, turtlenecks, and shapewear), its lingerie is no different. The brand’s offering of bras and panties aligns perfectly with its approach to everyday essentials.
Designed to support, enhance, and empower, Kit Undergarments want to make the process of getting dressed totally seamless. Founders Jamie Mizrahi and Simone Harouche developed a collection of undergarments and intimates, designed to be your go-to when it comes to foundational undergarments, based on their 20-plus years of styling experience.
Fit Comes First
Made with a minimal approach to form and function, Natori has something for everyone. The brand stocks everything from comfortable T-shirt bras to sophisticated pieces, offering both a full-size range and a variety of silhouettes for any occasion.
Cuup was founded on the basis that the majority of women wear the wrong bra size, largely thanks to old-school lingerie brands that confined women to a small and unrealistic range of fits. To counter this, Cuup has invested in designing bras that fit to perfection by challenging the former size scale, without compromising a flattering look or pleasing aesthetic. The brand offers five bra styles, four bottom silhouettes, and 40 inclusive sizes—balancing just the right amount of sensuality with everyday practicality.
Known for its exceptionally comfortable seamless lace and mesh designs, Cosabella will make you want to both live and sleep in its bralettes, soft-cup bras, and undies. A no-brainer choice if you want light support and all-day wearability, these light-as-a-feather lingerie pieces come with no distractions. Wave goodbye to pulling up unruly straps and constantly readjusting.
When a brand offers more than 80 sizes, you know it’s serious about putting comfort first. ThirdLove’s debut 24/7 bra is made from memory foam that actually molds itself around you—no matter your cup size—without having to conform to a certain shape. It has just under 41,000 reviews with an average rating of four and a half out of five stars. You do the math. According to ThirdLove, the best lingerie is the kind you never think about, and its range of undies and bottoms certainly live up to that promise.
An unmatched level of craftsmanship and the finest materials make the house of Carine Gilson a haute couture lingerie label of its own. The most luxurious Lyon silks and Calais laces are meticulously and perfectly finished at the Belgium-based atelier.
Celebrating the “art of the body,” French swimwear and lingerie label Eres designs uncomplicated and chic separates made from sumptuous lace and luxe silks. Eres presents its collections in a way that feels totally personal and customizable. Mix and match lace bralettes with a high-waist brief one day and a bikini the next—or you can add on a more supportive style with your favorite bottoms. This is lingerie designed to suit any woman’s needs or preferences.
Sophisticated but romantic at its root, the Italian heritage brand brings stunning silk and lace-adorned lingerie sets and separates to the market that feel ornately beautiful and elegant.
Indulge in the romantic, empowering, and intricately designed lingerie and boudoir-inspired accessories from Agent Provocateur. For those who are ready to be equipped with corsets, garters, and balconette bras, or barely there tulle knickers with an element of vintage design, prepare to delight in these daring yet irresistible pieces.
A cute line composed of five undies styles in both essential colors as well as hues that pack more of a punch, Knickey’s certified-organic cotton undies are free of toxic chemicals and cost just $13 a pop. The brand wants to put both sustainability and women’s health first. It is bringing awareness to the harmful chemicals and toxins that are found in synthetic fabrics used by manufacturers in the industry. Plus, it’s big on recycling, from using postconsumer-waste packaging to accepting old, unwanted underwear that the brand will recycle for you so it doesn’t end up in landfills.
Based in Copenhagen, Organic Basics offers eco-friendly bras, underwear, and essentials made from handpicked fabrics carefully selected with the environment in mind. The brand also stresses the lifetime durability of its products, so you can count on its pieces to not only be comfortable but also lasting. The products feature an array of natural, recycled, biodegradable, and renewable textiles and fabrics, all at an accessible price point. You can even take a virtual tour of the brand’s factories and get the facts on sustainability in the industry.
The Sweet Spot
The brand’s signature bralettes and boy shorts reflect Eberjey’s inclusive approach to lingerie, achieving the perfect balance of femininity and comfort. The line’s selection of dainty lace bras is mostly made up of soft bralettes, coming in the prettiest range of refined hues and neutrals that you’ll want to reach for day after day—with just the right touch of flirtation. The brand also offers comfy sleepwear too.
Add some vivid color to your underwear drawer by way of sustainably focused and consciously minded lingerie brand Araks. The label mixes laid-back cottons with unexpected colors for a twist on playfully sweet bralettes that comfortably enhance your natural shape but don’t cross the line into overly sexed-up intimates. If you’re looking for something that ticks the boxes for both everyday and special-occasion lingerie, look no further.
A Bit Cheeky
This contemporary lingerie brand uses colors to create playful lingerie magic that will actually uplift your mood. From soothing or amusing to rebellious or cheerful, or for a more whimsical take on what it means to be sexy, consider a bra, brief, or bodysuit from this kaleidoscopic brand.
Rihanna’s earth-shattering fashion show debut for Savage x Fenty was a total reinvention of what traditional intimates and lingerie presentations should look like. Both her line and runway shows celebrate fearlessness and inclusivity, and at an affordable price no less. For something more cheeky, consider a cutout panty, a charmed thong, or even a delicate lace baby doll top from Savage—as the brand describes it, it’s “when dainty meets dayum!”
New and Notable
LaSette is an exciting new lingerie line designed by New York–based Shiara Robinson. The brand officially launched in 2019, offering a collection of sweet pieces designed to be worn from day to night, or however you see fit. The luxe line includes sheer undies and slips, ruffled thongs, and strappy bralettes that are supposed to “skim the body rather than constrict.”
Founded by model Amber Tolliver in 2019, Liberté lingerie offers a tight edit of four lace bras and six lace underwear silhouettes in three practical colorways, so you can mix and match the fits that are best for you. The line was designed for everyday wear, striking the balance between aesthetics, comfort, and support.
For Every Body
At Skims, underwear and shapewear are rebranded as “solutionwear.” Its offerings, made to stretch to twice their size, are meant to enhance curves. You’ll find its range of bras, undies, loungewear in muted neutral ribs, jerseys, velvets, and more in sizes up to 44DDD and 4X.
True & Co.’s seamless and soft bra designs are based on a multi-question “fit quiz” taken by 9 million women. On its site, you’re given the option to see models in both A to D cups and DD-plus cups sizing. Not only is the brand known for its super-supportive bras, but True & Co. also supports a handful of organizations, such as I Support the Girls, which helps supply bras and underwear to women in need, and Keep a Breast, which promotes breast cancer awareness.
When perusing Kiki De Montparnasse, you might find more than your looking for. The luxury lingerie brand describes itself as an intersection between celebrating intimacy and inspiring confidence. Their range includes everything from bridal lingerie to “items of pleasure.”
It’s easy to fall for Le Petit Trou’s frilly and feminine finds. The intimates are delightfully designed and not overly sexy, plus the Polish brand offers a range of luxurious loungewear and a few pairs of boudoir-ready shoes.
Find yourself in one of The Great Eros’s signature Italian mesh sheer bras, panties, or bodysuits, and you’ll discover the versatility of their day-to-night lingerie. Their pieces are comfortable and soft enough for all-day wear but have just the right amount of intimacy for after dark, too.
The assortment of neutral modern basics by Baserange uses natural fibers and recycled materials. The brand commits to both clean production processes and unfussy silhouettes, which makes for the best in consciously crafted minimalist separates.
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