The Woolrich boys and girls are growing cooler as they escape the city, seeking refuge in a countryside villa.
The brand presented its spring collection via short video exuding the carefree attitude of a young group enjoying life in the outdoors.
Delving deep into the brand’s archives, which span 200 years of cloth-making, creative director Andrea Canè alongside newly appointed global head of design Mark van Beek developed an updated redux of the brand’s signature Americana style and performancewear codes.
A vivid camouflage pattern combining military green with bright orange appeared on water repellent military jackets for men while a new motif combining foliage with camouflage appeared in unexpected tones, such as bougainvillea pink, on roomy field jackets and A-line skirts for women.
In keeping with its penchant for innovative materials, Woolrich introduced a statement-making tie-dye nylon worked for windbreakers and cropped jackets for both men and women, each boasting one-of-a-kind patterns. The brand also upped the ante on sustainability by introducing the single-layer waterproof materiel Pertex Revolve crafted from recycled polyester into long and short color-blocked raincoats with street appeal.
