Disney+ Is Shifting Original Series Release Dates to Wednesdays
This decision follows the announcement of ‘Loki’ as the streamer’s most-watched series premiere.
After recently making the decision to switch the premiere for new MCU series Loki to Wednesdays, Disney+ has now officially confirmed that all of its original series programming will be shifting to that new weekly release date. This will include all of the streamer’s original scripted, unscripted, and animated shows, and many upcoming premiere dates have already been shifted to account for this new schedule change.
Loki, led by head writer Michael Waldron and director Kate Herron, marks the first Disney+ Marvel show to make the time jump to Wednesdays, after both WandaVision and The Falcon and the Winter Soldier enjoyed Friday premiere dates for their seasons. According to Disney, Loki became the most-watched series premiere on the streaming service. Additionally, given that movie theaters are beginning to return to normal business hours, with many films gearing up to finally release this summer, Disney+ likely doesn’t want any original series to end up competing on Fridays — a move seemingly confirmed by the fact that their Original Movies will still be premiering just ahead of the weekend.
RELATED: Watch: Tom Hiddleston Reveals ‘Loki’ Will Now Be Released Wednesdays Instead of Fridays
