Olympic Athlete Allyson Felix Launches Her Own Shoe Brand

0
Loading...

The brand launches with their Saysh One sneaker, which retails for $150 and is currently available for pre-order. Felix wanted its design to be comfort-oriented, more athletic-inspired than a true performance style, but still elegant in look. “[It] was inspired by the lines of a wrap dress, which create feminine shapes through a flowing design,” Felix says of the shoe’s sleek, low-top silhouette and flattering curved lines. “The drapes of a wrap dress are also reminiscent of lines that denote a running track. We wanted to bridge the worlds of the professional and the casual, and create a sneaker to accompany women whenever and wherever.” She adds that being a professional athlete certainly helped shape the design process. “Typically in footwear, shoes are built for men, sized down, and recolored for women,” she says. “We understand the true proportion and need of a woman’s foot.”

Photo: Harrison Boyce 

The sneaker is seen in colorways such as white and black in the brand’s first official campaign, titled “I Know my Place.” For Felix, the campaign—which features Felix and models wearing the sneakers around a serene beach setting—had a personal message that is just as meaningful as the brand’s inception story. “Like so many of us, I was told to know my place, that runners have to run,” she says. “This is a similar experience for many women, who are often shrinking themselves to fit into roles or spaces. This campaign reminds us to take up space—to live in our greatness and fight for what we believe in.”

She hopes Saysh will offer athletes (professional or not) pieces that reflect strength and femininity. “At Saysh, women are at the forefront,” she says. “We’re designing products for women, by women, and we pride ourselves on having an equitable, majority-women team.” She will also be launching the Saysh Collective, a digital subscription ($10 a month) that offers consumers workout videos, networking opportunities, and more. She wants to build a community of women who, like her, are dominating sports and looking good doing it. “For me, this brand represents so much more than simply the shoes we wear or compete in,” she says. “It represents hope, acceptance and the power to create change.”

Loading...
Photo: Harrison Boyce 

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Fashion News Click Here 

Loading...

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Loading...

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More