Ryanair flight attendant shares secret ‘technique’ they use to make you buy more

He explained “in Ryanair, every single thing on the plane is there for a reason and everything has a marketing purpose”.

The former crew member claimed “they play a lot with psychology” starting with the company’s colours: blue and yellow.

The flight attendant explained they chose those colours for a specific reason: “Blue is supposed to be a calming colour, and yellow, according to experts, is the one that makes you hungry and makes you want to buy food.

“That’s why they chose yellow for the aircraft interior. Basically, they want people to be relaxed and hungry.”

READ MORE: Brits should use ’empty lip balm’ to avoid being robbed on holiday

He claimed all these things are explained to the crew during the training.

“A huge part of Ryanair’s training has to do with sales and marketing and they explained all of these tricks to us,” he said.

The former flight attendant also unveiled why the carrier makes so many announcements over the intercom during the flight, as opposed to other airlines that try to reduce the public announcements to the minimum to avoid disrupting the passengers’ rest.

He explained: “Apparently, the human perceives 70 percent of information around them through the visual perception and 30 is auditory perception.


“During the training, they told us that it is very important when handing the menus to make eye contact because it is a way to push people and it’s more likely they will grab one [menu] if you’re directly looking at them.

“When we go through the cabin collecting the rubbish, if someone gives you an empty beer, for example, you would make eye contact, and ask ‘Do you want another one?’ or ‘Should I bring you another one?’ and this is something that used to work really well.

“Most people would say ‘ Yeah why not?’,” he explained.

Another trick involves the cabin manager “walking up and down the cabin” holding an item available for sale, such as Pringles or a KitKat.

The flight attendant revealed: “This is another technique to make people buy more as they have seen the product, and when you go through with the service trolley, more passengers would order Pringles or KitKats.

“Also, on top of the trolley we always place KitKats, M&Ms etc in the empty coffee cups so everybody can see and it’s more likely they will buy, while other airlines usually keep the snacks in the trolley drawers.”

Express.co.uk has contacted Ryanair for comment.

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Travel News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More