Valentino, Nike, Adidas Among Brands Speaking Out Against Anti-Asian Violence


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Prabal Gurung attends the End the Violence Towards Asians rally in New York City. Getty Images.

In the wake of a surge in racism-motivated assaults against Asians in countries like the US and Europe, a growing number of fashion brands and retailers are taking a stand on social media.

Following the outbreak of Covid-19 last year, physical and verbal assaults on Asians skyrocketed. A spate of attacks on elderly Asian Americans has recently brought new attention to the issue.

In the past week, Nike, Adidas, Converse, Tommy Hilfiger, Benefit Cosmetics and U Beauty posted statements on Instagram declaring their solidarity with the Asian community.

“We support our Asian community and stand together to foster a more inclusive and accepting world,” reads a post published by Valentino on Tuesday. The brand is the first global luxury player to do so.

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