Finance professional turns ‘eye for fashion’ into side business

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Mosope Ogunjobi shared her journey to side hustle success with Express.co.ukDespite being in the finance industry for over a decade, and holding a post-graduate degree in LLM Corporate Governance and Law, Ms Ogunjobi took to personal shopping and styling as a side business five years ago.

Now her luxury brand, Style Necessity, has garnered over a million Instagram followers and is still growing.

Personal shopping and styling requires a keen fashion sense to create a wardrobe or outfit that perfectly fits both the physical appearance and personal taste of the client.

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Despite not having any prior experience or qualifications in fashion, Ms Ogunjobi used her natural talents to start a side business and become an Instagram influencer.

“I decided to pursue fashion five years ago as I kept being asked by members of the public on my way to work, where I bought my outfits/pieces I was wearing,” she explains.

“At the same time, a few friends had also mentioned that I had an eye for fashion and I was advised to take fashion more seriously and create a business out of it.”

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Ms Ogunjobi began her side business as a personal shopper for members of the public and stylist for influencers.

“I had a number of exciting opportunities and clients from personal shopping however working with influencers opened my eyes to having a digital family and the importance/opportunities that came with that.”

But no business venture comes without its share of obstacles, as Ms Ogunjobi explained:

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“There were a few people who were unsure I could run a fashion business.

“Someone actually refused to print out flyers for me to hand out, and I was told it would not be successful.”

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Alongside this, her speciality and background is in finance.

“Keeping focused whilst figuring it all out, as I tried to break into an industry I was not from and did not study at university,” she added.

Nonetheless, she preserved and accredits her success to her determination, hard work and consistency.

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“I am most proud of the fact that hard work genuinely does pay off.

“I have built a relationship with a number of luxury brands.”

One of the more difficult aspects of maintaining a successful side business is balancing it alongside one’s original work life.

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Ms Ogunjobi was able to avoid this and combine her finance work with her fashion business.

To a certain extent it has influenced my side hustle, as I work with Executives (including CEOs) and at that level of any organisation, senior members are very well dressed.

The lockdown really helped with balancing both as I used a lot of my commute time after work to focus on creating content and strategising on future content,” she continued.

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Ms Ogunjobi aims to grow her brand and get more recognition in the luxury industries and encourages others to keep pushing towards their own side business goals.

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