‘Game changer’ Millionaire, 29, earning £900,000 from podcast shares top piece of advice
The Diary of a CEO podcast has been running for the past three years but it was only recently that Mr Bartlett became more active and consistent on the channel, providing weekly episodes featuring guests like Liam Payne, Will Shu and Tom Blomfield. It is currently the number one podcast in Europe and has over five million downloads. Amid seeing his channel experience exponential growth, Mr Bartlett has also been announced as the latest panellist to join the BBC show Dragon’s Den. Bringing fresh flames into the Den, Mr Bartlett will become the youngest Dragon in history and proudly represents a new era of businessmen and women.
“I think the world has changed. You get more entrepreneurs being significantly younger because of the platforms they now use, Instagram, TikTok and blockchain. These platforms are generally used by people in their 20s,” Mr Bartlett commented on this new era of entrepreneurs.
Even though the average age of CEO has started to gradually get lower, young entrepreneurs still face prejudice both when going forward to investors and from clients or customers who are wary of trusting people so young.
Mr Bartlett advised that these entrepreneurs should not pay the prejudices too much attention: “I think in business generally people have their prejudices for a variety of reasons but I don’t tend to dwell on those prejudices because it’s not beneficial to think about. It’s better to think about your strengths.”
Additionally, finding investors to fuel an entrepreneurial journey is an entirely different feat of resilience, asking entrepreneurs to stand tall among a world full of ‘no’s’ in hopes of finding their own ‘yes’ that will change their lives.
“A lot of people are going to say no to you. If it was easy then it wouldn’t be worth it. There’s a lot of resistance when you try to do anything in life, whether it’s going to the gym or starting a business.”
He continued: “I guess it’s because you’re trying to forge something valuable so there’s always going to be resistance.”
Mr Bartlett had first-hand experience of this, co-founding the integrated social media company Social Chain when he was just 21 years-old. The business opened in 2014, with £300,000 from its investors, and while it faced a lot of criticism from competitors at the start, it soon went on to own over 200 social media accounts.
After six years manning the helm, both founders left Social Chain in favour of other offerings, and for Mr Bartlett this meant an opportunity to reinvigorate his podcast, which started as a passion project while he was still in the business.
“I felt compelled to create a platform that shared some of the more personal aspects of being a successful individual. It was originally just me sharing my diary but it has expanded out to become a platform for all types of people from different platforms, industries and walks of life to share their undiscussed, personal stories.
“It’s really shining a light on the undiscussed and the things that successful people are often too vulnerable or don’t have a safe enough space to talk about.”
He went on to explain that creating this safe space starts with being as vulnerable as the guest is and he also added one golden piece of advice for any buddying podcasters:
“If I had to give just one piece of advice it would be consistency. Consistency is a game changer. It forms habits for your audience so they can predict when they’re going to be delivered something. In all other aspects of my life, like the gym or personal relationships, consistency is there.”
Anyone that has heard an episode of The Diary of a CEO will know that each interview comes with a unique outlook, fresh questions and a once in a lifetime insight into the lives of the most successful people in various industries.
Mr Bartlett explained that the key to ensuring every episode holds true value for the listener is being interested in the guest himself: “I’m naturally curious. I don’t ask interview questions, I ask questions that I genuinely care about.
“I think when you ask questions you actually care about it’s much easier because I don’t have to prepare for it because I’m interested in the person and I think the curiosity takes you.”
Mr Bartlett aims to continue growing and improving both his podcast and YouTube channel alongside some other business ventures that he is brewing.
“I’m currently launching two different companies, one in the marketing arena which is the arena that I made my name in and the other is in blockchain space.”
He commented on the rise of blockchain popularity in the entrepreneurial sector: “It represents a real shift in technology that is going to disrupt many industries.”
Many people have turned to podcasting and entrepreneurship as way to get fulfilment that traditional jobs would not provide, but for Mr Bartlett this fulfilment lies rather in his personal life.
“I think striving towards meaningful goals with people that I love, that gives me meaning. You don’t really achieve stuff like that because everyday you have to ask yourself; ‘Am I striving towards a meaningful goal with people I love today?’ and the answer is yes, but I just have to make sure that’s the case everyday.”
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