IOA sees 40% jump in Tokyo Olympic sponsorships
The sponsorships have allowed the Indian Olympic Association (IOA) to open up their coffers to players and coaches participating in the on-going Tokyo Olympic Games.
IOA has roped in 13 sponsors and partners — including the
Group, Amul, INOX Group, Edelweiss, MPL – Sports Foundation, Herbalife, Raymond’s, Nippon Paint, JSW and Sports For All — raking in over ₹20 crore.
This is a 40% increase over IOA’s total sponsorship deals in the Rio Olympic Games of 2016. All the deals were facilitated by sports marketing firm, IOS Sports.
“Rio Olympic was the first time when we started doing sponsorship deals for IOA,” said Neerav Tomar, MD & CEO, IOS Sports. “We had eight sponsors in 2016. This time there are 13 sponsors and the value is 40% more than last time. It was overwhelming to see that despite the pandemic, the interest from advertisers was at an all-time high.”
