LL Cool J is branching out into basics.
The actor and entrepreneur’s Rock the Bells collection has long been centered around classic hip-hop-inspired streetwear, but today he’s introducing a line of basics called Hip-Hop Is Essential.
“I used to rock streetwear all the time because it was comfortable and stylish,” he said. “As my life has evolved, the current offerings don’t speak to my station in life. Today’s streetwear doesn’t always fit right and can be too hard to get. I wanted to create something that represents me: high-quality, self-assured, versatile and comfortable.”
Hip-Hop Is Essential marks the largest product offering from Rock the Bells to date and includes a wide range of hoodies, pants, cropped shorts and tanks offered initially in pastels for the summer season with a more neutral palette planned for fall. Prices range from $35 to $85 and the collection is available on the brand’s e-commerce site.
The new collection features bright colors for summer.
Brooke Alexander / Studio Brooke
